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Rival - Retro Low
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Rival - 'Retro Low'
[Director's Cut]
Check out this video I directed, shot & directed for Rival on behalf of him & Blizzard,
- who were producing an EP together.
I have always wanted to work with the legendary producer Blizzard, so this was a great opportunity to make a connection with Manchester Rapper & Producer icon!
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I opened the video with a top-down tracking shot of the protagonist lying in the grass, enjoying a smoke, and surrounded his favourite things.... a box of biscuits, his sneakers, a rubiks cube & a grinder.
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"It's a brand new day,
New opportunities ;
what can i say?"
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As the camera cranes out, we see the hero protagonist reflecting upon the last 48hours of events....
The video progresses and we rewind back to the start of the day as the protagonist awakes and finds a new direction in his life....
The video is about a motivated artist aspiring to grow, learn, and rival the industry....
But first he must take stock &
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To make this music video I designed a treatment using a Snorricam, tested it and troubleshooted until i made sure it gave the desired result.
I experimented with new concepts for overhead shots and brought a new dynamic film style to this music video.
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The original treatment for the music video had a slightly different tone, with the opening & closing shots instead being of an artist laying on the floor in a pool of their own blood.
The original concept for 'Retro Low' took a far darker narrative turn : opening on a jarring, high-stakes shot of the protagonist lying in a pool of his own red, after an 'incident'..... before rewinding to the start of the day to see how the events unfolded.
The idea was to have the ending shown at the start, and then the rest of the music video be the day-long buildup to the artist eventually being betrayed by an armed friend ; finally laying in a pool of blood in the middle of a verge.
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I tried my hardest to get Rival to agree to this red-concept, but at the last minute, he decided against it.
He quite rightly pointed out the number of artists who had died in similar ways to their previous portrayals in music videos, so decided against doing it in the end.
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I revised the concept at the last minute, and instead brought a number of covering props to the shoot ; instead framing the protagonaist chilling on the grass smoking and reflecting on a positive life. The video depicts an artist's daily life behind-the-mic.
Check out the rest of the videos from series 3 : www.velody.net/3
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Big shout out to Chloe @ Decent Peoples (@DecentPeoples) for supplying some apparel for the shoot!!
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